Republic of the Philippines


Western Visayas Regional Tourism Center, Capitol Ground Bonifacio Drive, 5000 Iloilo City


Wonderful afternoon to our distinguished guests, tourism officers, tourism stakeholders, mall goers and fellow Western Visayans gathered here today. Welcome to the grand launching of Tahum! Experience Western Visayas, the newest branding campaign of the Department of Tourism Region VI.

For 5 years, DOT Region VI’s campaign, “Experience Western Visayas First” has produced programs and projects around the region that offered thousands, if not millions of reasons for Filipinos and foreign tourists to experience Western Visayas first, among other regions in the Philippines. These programs and projects include Experience Western Visayas First Hiligaynon Rap Songwriting Competition, Experience Western Visayas First English Songwriting Competition, Iloilo Comic Convention, Cinekasimanwa: Western Visayas Film Festival, Sabores de Visayas, Tabu-an, 45 th Unity Ride and Konsiyerto Para sa Turismo, among others.

Tahum, in English is beyond beautiful. Tahum! Experience Western Visayas, as part of the “Experience Western Visayas First” campaign of DOT Region VI will instill pride of place among our people. Tahum local TV show and social media account will encourage Western Visayans to come home and experience Western Visayas first and Experience Western Visayas again because it is Tahum.

Tahum as a brand encapsulates the Western Visayas Tourism Product Portfolio namely: Agrifarm, Cruise and Nautical, Culinary, Cultural, Diving and Marine Sports, Ecotourism, Educational, Leisure and Entertainment, MICE, Nature-based, Pilgrimage and Sun and Beach. By taking them to a virtual tour of Western Visayas and by knowing more about their region, Western Visayans become better hosts to other Filipinos and foreign tourists- alike. That makes them all the more Tahum!

Western Visayas is Tahum! It is more than skin deep, more than the eyes can see and more than what one can touch. It is beyond the statistics of the tourist arrivals and the billions of pesos earned from visiting tourists. Tahum is intangible. We may not see it, but we know it is there.

We would like to congratulate the producer/host of Tahum, Atty. Sedfrey Cabaluna and the Global Stage Communicators Ltd. for making sustainable tourism an advocacy. Rest assured, our tourism industry stakeholders who support our vision and mission to uplift the tourism industry of Western Visayas will have this department’s full support on their tourism programs and activities.

We would like to take this opportunity to invite every Western Visayan here and abroad to join us and support this campaign by sharing it with family and friends. Let us show the world that Western Visayas is a top-must destination in the country and that it is indeed, Tahum!


Regional Director
Department of Tourism – Region VI